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BOOKS
Science without fiction: a collective experiment between literature and journalism
16 October 2019 10:30

Writing on scientific subjects in the Spanish press is limited to unvarying basics: news, reports and interviews. The book format, on the other hand, is monopolized by the popular monographs. Hence the originality of the volume coordinated by Jesús Méndez with a precise objective: the promotion of novel ways of writing on subjects such as the CRISPR technique, space travel, pseudosciences, quantum computing and the ethical dilemmas of artificial intelligence.

Palliative care
Why it is important for the press to talk about palliative care
18 March 2019 8:20

In Spain, less than 50% of people who could receive end-of-life care have access to it. Research shows that giving health professionals, patients and families a voice in the media can help integrate these therapies into health care. However, it is politicians who are most present in media coverage

Spanish TV during Franco educated children to be good citizens
22 December 2014 9:47

Several children’s programs were aired during the Franco regime; however, they did not have their own programming. Children, otherwise known as young adults, could watch the television during a limited schedule, on one channel. For the first time, a study has analysed 112 children’s programs broadcast between 1958 and 1975, concluding that the aim was to religiously and patriotically educate children; and later, focusing on the social and economical situation of the country.

Study states that advertising self-regulation system in Spain does not protect consumer
14 July 2014 10:45

Two researchers from the Rey Juan Carlos University in Madrid have analysed and compared the system of advertising self-regulation applied in Spain. Their results show that this model is lacking in effectiveness, autonomy and coverage, working against its main objective.

Frida
Research Makes First-Time Study of Frida Kahlo Portrait Photos
11 July 2014 11:45

The characteristics of the nearly 800 photographs of Mexican artist Frida Kahlo taken over a period of more than 40 years are analyzed in their entirety and for the first time in a study carried out by the Universidad Carlos III de Madrid (UC3M).

televisión
Advertising integrated into television programmes is more effective than traditional advertisements
9 September 2013 10:32

The results of a joint study by the Rey Juan Carlos University in Madrid and the company Publiespaña show that, audience and length being equal, new forms of television advertising generate better recall than spots.