Two researchers from the Rey Juan Carlos University in Madrid have analysed and compared the system of advertising self-regulation applied in Spain. Their results show that this model is lacking in effectiveness, autonomy and coverage, working against its main objective.
The results of a joint study by the Rey Juan Carlos University in Madrid and the company Publiespaña show that, audience and length being equal, new forms of television advertising generate better recall than spots.
Lo sentimos, Inténtalo de nuevo más tarde. .
